Co-Founder & President
Prema Kerollis began working with Three Sticks Wines founder Bill Price III in 2000 at Texas Pacific Group. Working closely with Price, who co-founded the successful private equity firm, she quickly became an essential part of his team and began helping Price manage his winery operations. As co-founder of Three Sticks Wines, Prema helped expand the winery’s allocation list from Price’s friends and family members to include a growing number of discerning pinot noir and chardonnay consumers.
“To me, Three Sticks Wines is really the essence of Bill and my shared values, from a deep love of the land to the relentless pursuit of excellence and a commitment to have fun and enjoy life,” she says. “It’s an enormous honor to run it.”
Known for her joyful personality and generous laugh, her name translates to “giver of love” in Sanskrit; Prema was immediately drawn to the wine business by her natural affinity for hospitality. Growing up in Marin County, she learned from her mother and stepfather, both of whom worked in the restaurant industry, that hard work and fun need not be mutually exclusive and that the pleasures of wine and food are deeply life-affirming gifts. With an MBA in Wine Business, Prema understands the importance of good people, good products, and doing good business.
Prema applied her talents to the expansive world of Three Sticks and its incredible vineyards and assisted Price with the design and creation of his other independent wine brand experiments: Head High Wines & Lutum Wines. In 2012, she oversaw the preservation and design of the Vallejo Casteñada Adobe, now home to the Three Sticks tasting salon in downtown Sonoma.
Prema is committed to building a thriving, healthy community in wine and beyond. She has served as a Board Member and President of the Board on the Sonoma County Vintners, working towards the creation of one cohesive wine marketing organization for the county, coming in 2027. She is also a Board Member of the West Sonoma Coast Vintners. She served 6 years on the board of the Sonoma Valley Vintners & Growers Alliance, the Sonoma League for Historic Preservation, and was also a member of the Sonoma Valley Hospital Foundation Board for 3 years, transitioning to the Steering Committee for the annual Women’s Health Symposium.
Prema is a great believer in balance, community, and inspiring those around her to perform at their absolute best. “It really is my goal to have our team using their skills and talents in fulfilling their jobs and loving what they do. Excellent execution, every single time,” she says, “that will always equal our success.”
